Whitening is a daily use toothpaste that helps improve gum health while providing gentle teeth whitening. Use it every day to help prevent gum bleeding (a sign of gingivitis), to protect against cavities, and to freshen your breath. Use adults and children 2 years and older: apply toothpaste on a toothbrush. brush your teeth thoroughly, preferably after each meal, at least twice a day and no more than 3 times a day, or as directed by a dentist or physician. Avoid swallowing the product. Spit out after brushing. To prevent children under 6 years of age from swallowing the product, use a pea-sized amount and supervise brushing and rinsing until good habits are developed. children under 2 years: Consult a dentist or doctor.