Purple shampoo for blonde hair with cool violet pigments to neutralize copper hair. This violet anti-brass shampoo, enriched with cool violet pigment, an exclusive Japanese technology, neutralizes unwanted copper and yellow tones. Infused with Japanese white peony to condition hair while adding natural shine. Benefits: Neutralizes unwanted copper and yellow tones for a pure and fresh blonde result. Gently cleanses while conditioning Softens hair with a natural shine and luxurious touch.